I’m sure by now you all heard of Shopify, a site that provides a leading cloud-based commerce platform designed for small and medium-sized businesses. It’s actually Canadian based, and has gone public.
What I’m interested in knowing is, will the fact that it’s Canadian, help make it or break it? I mean, with the collapse of Blackberry, Canadians have a bad reputation (maybe not?). I’m interested in finding out what marketing strategy will Shopify have to utilize to make the company a global home to e-commerce?
Please share what you would think would be the B2B touch points as well.