Nutrient-laden baby kale, roasted pumpkin seeds, lollo rosso lettuce and olive-infused couscous. You’re thinking I’m referencing items from my WholeFoods grocery list, wrong, this is actually the new line up of salads for Mcdonalds Canada. I came across this video https://www.youtube.com/watch?v=AB5UulV1Zok
the other day, where they basically transform a public to this so called “Salad Society” and you can see people just ecstatic about this new delicious salad place. Little did they know that the salads they indulged were actually the new Mcdonald’s Salads selection.
Do you think this is a good strategy to introduce a new image for the burger giant?
P.S The one-week-old video has only 2,000 views.
Link to article:
Adeeb “Ops Man gone Brand”